FRHI Launches Mileage Partnership with Saudia
- FRHI & its global hotel brands to offer reward miles to guests -
TORONTO, January 13, 2014 – FRHI Hotels & Resorts (FRHI), the parent company of luxury and upper upscale hotel brands Raffles Hotels & Resorts, Fairmont Hotels & Resorts and Swissôtel Hotels & Resorts, today announced it has signed an agreement with Saudi Arabian Airlines (SAUDIA), the national airline of the Kingdom of Saudi Arabia, to offer frequent flyer mile rewards to hotel guests.
As part of the new partnership, guests staying at hotels within the FRHI portfolio will now have the opportunity to earn 500 Alfursan Reward Miles on qualifying stays. Hotels within the FRHI collection include properties such as the luxurious Fairmont The Palm on Dubai’s Palm Jumeirah, the all-villa Raffles Praslin Seychelles, and Turkey’s award-winning Swissôtel The Bosphorus. In celebration of the new alliance, a special incentive is being extended to guests of FRHI Hotels & Resorts. From now through March 31, 2014, guests will earn triple Alfursan Reward Miles on qualifying stays.
Additionally, Fairmont President's Club (FPC) members in the Premier and Platinum tiers will earn 250 and 500 bonus miles respectively. FPC is the guest loyalty program of Fairmont Hotels & Resorts which provides travelers with special benefits, privileges and services to enhance their stay. Enrollment is free and guests can join at any Fairmont location worldwide or online at fairmont.com/fpc.
The new partnership with SAUDIA supports FRHI's recent growth in the Kingdom of Saudi Arabia, with the opening of Fairmont's Makkah Clock Royal Tower, Raffles Makkah Palace and Swissôtel Makkah. It also aligns with the company's robust growth strategy, which is focused on expansion in key gateway cities and leading resort locales in Europe, Asia, the Middle East and Africa, as well as strengthening its presence in North America. As one of the world's largest airlines, SAUDIA services over 90 destinations in these regions, including many that are home to the more than 105 hotels in FRHI's portfolio. The carrier has also recently extended its reach in North America, offering new routes to Toronto and Los Angeles.
In addition to SAUDIA, FRHI's three leading hotel brands are partnered with a number of other top airlines such as American Airlines, United Airlines, Air Canada, Lufthansa, Etihad Airways, Emirates, British Airways, Cathay Pacific, Air China, Singapore Airlines, Japan Airlines, Alaska Airlines, Qantas and Qatar Airways.
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